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Barnsley video business boosted by TV contracts

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28 Jun 2016

A growing Barnsley-based video production company is celebrating success after securing contracts to produce TV commercials for clients including PizzaExpress.

Visualisedit has been chosen as a preferred supplier to three TV advertising organisations, and is now producing broadcast adverts on behalf of their customers around the UK.

They have so far produced over 70 commercials, working with Sky AdSmart, London Live and Made Television. These include adverts for a range of businesses, including plumbers, taxi companies, independent restaurants and the high street eatery PizzaExpress – which was produced for London Live.

Visualisedit was set up in 2013 by former sports broadcaster and college lecturer Joada Allen-Booth, and now employs six people. Based at the Digital Media Centre in Barnsley, the company makes corporate, wedding and event videos, and clients include local authorities, private sector businesses and charities. They also regularly produce videos for Def Leppard frontman Joe Elliot’s band Down ‘n’ Outz.

The new television contracts have provided a significant financial boost for Visualisedit, which has been supported by Enterprising Barnsley, the business development and support arm of Barnsley Council. The company is on target for a 30 per cent increase in profit by the end of 2016, and in the last two years, turnover has increased by £100,000.

Joada said: “With the addition of the TV advertising work we’ve seen significant growth, and much of that has been down to building positive relationships with clients, as well as a combination of the skills and personalities of our team. All but two of my staff came to me first on work experience, and I’m a big believer that if you invest in people, that loyalty will always pay you back.” 

“We also love being based at the Digital Media Centre as it’s a real creative hub, and it helps to be surrounded by other growing businesses and entrepreneurs.”

Alongside its commercial work, Visualisedit also coaches disaffected young people towards digital media BTEC qualifications, working with secondary schools across Barnsley. They have recently started working with a pupil referral unit in Rotherham, and team members also visit primary schools to deliver animation workshops.

They plan to continue to run this education side of the business whilst expanding their corporate client base by challenging misconceptions around the cost of video and TV advertising.

Lee Ford, creative director at Visaulisedit, said: “We’re finding that the fear of video is starting to pass and companies are now realising that it doesn’t have to cost a fortune. With advances in digital technology, TV advertising can now be highly targeted, and this means that the cost is significantly lower than it used to be - so it’s not just big brands who can benefit from it.”