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Seabrooks Crisps announces first international deal

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21 Apr 2016

As reported in TheBusinessDesk earlier today, Seabrooks Crisps has announced its first international deal as part of a major export drive which will see its product stocked in stores across Dubai.

The Yorkshire brand, which is currently worth £32.3m, has agreed a deal with a supermarket chain in the Gulf, LuLu Hypermarket, to provide a range of its premium Lattice crisps.

The brand will initially be introduced into hypermarkets across Dubai as part of the chain’s ‘Best of British’ event.

Seabrook’s break into the export market is a key move in ambitious plans developed for the brand by the company’s board, which was appointed in July 2015 as part of a management buyout backed by leading mid-market private equity house, LDC.

Please enjoy the full article on TheBusinessDesk